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innovation marketing

Innovation and marketing – an important pair

Understanding “innovation” relationships

With so much current interest in innovation, and with there being so many differences of view on what innovation is, one way to organise one’s thinking on the topic is to describe its relationship to other topics.

… with “marketing”!

The relationship between innovation and marketing is a particularly important, and this led to an article on several aspects of that pairing.

Read the full article …

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