Tesla in Texas: two innovations interacting?
Selling innovative products
If you are selling something, then you want people to buy it, but how? The challenge is greater if your product is more innovative. But maybe other innovations can come to the rescue.
Resistance from existing distributors
For Tesla, the electric car manufacturer which is shaking up the motor industry, Texas is different. Tesla believe that existing car dealers have little incentive to sell electric cars, so they decided to sell them direct through their own sites, rather like a kind of Apple Store chain for cars.
But in Texas the car dealers don’t like that and they have laws to stop it.
Innovation and marketing – an important pair
Understanding “innovation” relationships
With so much current interest in innovation, and with there being so many differences of view on what innovation is, one way to organise one’s thinking on the topic is to describe its relationship to other topics.
… with “marketing”!
The relationship between innovation and marketing is a particularly important, and this led to an article on several aspects of that pairing.