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business entrepreneurship innovation marketing technology

Tesla in Texas: two innovations interacting?

Selling innovative products If you are selling something, then you want people to buy it, but how? The challenge is greater if your product is more innovative. But maybe other innovations can come to the rescue. Resistance from existing distributors For Tesla, the electric car manufacturer which is shaking up the motor industry, Texas is […]

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innovation marketing

Innovation and marketing – an important pair

Understanding “innovation” relationships With so much current interest in innovation, and with there being so many differences of view on what innovation is, one way to organise one’s thinking on the topic is to describe its relationship to other topics. … with “marketing”! The relationship between innovation and marketing is a particularly important, and this […]