Innovation? What innovation?

We’ve always known “why?”

We can carry on doing the same old things!

Along the way, we can improve, sell more, and cut costs.

But in end, sooner or later, we need to do something different.

That is why we innovate.

Now we know “how?”

Nowadays, everyone is talking about innovation!

Many things seem mysterious for a long time, and then we get them under control.

It happened in “sales”, then in “quality”, now it is the turn of “innovation”.

In the past, a few people knew that they could manage innovation; now everyone knows.

There are processes for managing innovation using “ideation”, “co-creation” and, even, “open innovation”.

That is how we innovate.

But do we know “what?”

Do we understand what to innovate?

Now there is a question!